This page, along with the FAQ's and introductory video, will help you find your way around B2B Campus. If you would like more detail on a particular topic, or you have outstanding questions, please let us know by emailing

Quick Reference

This is a quick reference to the main concepts and terms.

A post is created by an employee on behalf of an employer. It may include text, images, videos, and links to public web content or secure files and documents.
Post Author
Post author is the user who created the post.
Post Originator
Post originator is the business on who’s behalf the post was created.
Post Host
Post host is the business that owns the workspace where the post is displayed.
Post Type
Each post has a post type. The post type should reflect the intention of a post. Examples include Advertisement, Last Minute Deals, and Group Buying.
Each business has a workspace. It is analogous to a noticeboard and posts are displayed there for viewing by employees and followers.
Each business follows other businesses. An administrator for the follower initiates the connection.
Employees who are not administrators for their employer can not cause the employer to follow a business. Instead they can recommend that the employer follows the business.
Peer Group
A business creates peer groups and adds followers to them. When posts are published to a peer group they become visible to employees of the group's members.
A user may be connected with a business as its employee.
Employees with administrator privileges manage the employer's account. For example, they invite new employees to connect, and approve (or decline) all content posted to the employer's workspace.
Employees with author privileges create posts for the employer's workspace.
Employees with representative privileges create posts on behalf of the employer for the workspaces of other businesses. (See Cross-Posting).
An advisor to a business, such as an external PR Manager, may connect in the same way as an employee but is flagged as an advisor for clarity.
A business may initiate an employee connection by sending an invitation to a user. The user does not require a pre-existing Campus account.
A user may initiate an employee connection by sending a notification to their employer. The employer must have a pre-existing Campus account.
Public Post
A public post is visible to all B2B Campus users.
Targeted Post
In most cases a post is published to a selection of peer groups only (ie. peer groups that are owned and managed by the post's host). These are said to be targeted posts.
Private Post
A private post (aka. Direct Message) is originated by one business and hosted by another, and is visible only to employees of those two businesses. (Private posts are a special case of Cross-Posting).
Cross-posting occurs when the post's originator and host are different businesses. It can occur only where the host has granted the originator permission to create such posts. The host usually limits such permission to a few peer groups only.


Use the main registration form to get started. Provide your user details then select the option that best matches your situation.

Option A: Business Owner

Provide details of your business and select Register New Business.

Option B: Employee

Search for your business and select Employee Sign Up. This creates your user account and sends a notification to your employer.

Option C: Independent User

If you want to get the feel of B2B Campus before diving in, you can sign up as an Independent User. Note however that you are limited to viewing public content only.

Accessing the Campus

You can log in using any modern web browser on a desktop, tablet or mobile device. We suggest desktop in the fist instance, until you become familiar with the layout. When you log in your landing page is your Newsfeed. You can return to your newsfeed at any time by clicking the B2B Campus icon (top left).

All features are available on all devices except for a small number which are unsuitable for mobile use.

Viewing Content

Generally speaking, unless a post is public, it will be available to you only if your employer follows the post's host, and the post has been published to a peer group to which your employer belongs. This is covered in more detail in post visibility rules.

There are four ways to select posts for viewing.

  1. Newsfeed

    Your newsfeed displays all posts from the workspace of your employer, and all those available to you from the workspaces of businesses followed by your employer. Posts are shown in reverse chronological order.

  2. Workspace View

    The workspace view displays all posts available to you from the workspace of a given business. To view a workspace you can search and select the business using the search bar (top). If your employer follows the business, it is readily accessible in the Businesses You Follow panel (centre left).

    Posts are displayed in reverse chronological order with priority items pinned to the top.

  3. Originator View

    The originator view displays all posts available to you that were originated by a given business. To access the originator view, navigate to the workspace of the business and click Originated Posts.

  4. Author View

    The author view displays all posts available to you that were originated by a given user. To access the author view, search and select the user from the search bar (top).

All content views include a sidebar (far left) with the following two panels:

  • Businesses You Follow, which lists the businesses followed by your employer/s, and
  • Businesses Of Interest, which includes businesses selected by our algorithms on the basis of your connections and activity.

A Post

A sample post

Each post includes the following components.

1. Meta Data
  • Post type
  • Post creation date
  • Expand/collapse toggle
2. Header
  • Name of the originator
  • Logo of the originator (or a placeholder if no logo exists)
  • Title of the post (up to 50 characters)
3. Body
  • Up to 1,000 characters
  • May include text, images, embedded video, web links, and links to uploaded files
  • Limited text formatting options including bold and italics
4. Footer
  • Name of the host
  • Visibility (Public, Targeted or Private)
  • A link to additional information including author, approver and expiry date

Posts may be either a standard-width, or a double-width, and are colour coded according to the post type.

Creating a Post

A user who is eligible to create a post will find the new draft icon displayed top left.

An Author can create a post for the workspace of their employer. A Representative can create a post for the workspace of a business which is followed by their employer, where the employer has been granted such permission.

To draft a post the author selects a host and an originator. In most cases a user has only one employer and therefore only one possible originator. In some scenarios however the user may have a choice of originators. For example, when a user is a Representative of two employers, and both employers have permission to create a post at a given host, the user has a choice of two originators when creating posts for that host.

To complete the draft post the user provides the title, body and expiry date, and selects the post type, width and visibility. The body may include uploaded images and files, embedded video, and links to web content. The author may optionally 'pin the post to the top of the workspace'. Note that all posts must be approved by the host's Administrator before they are available for general viewing.

Adding Images, Files and Videos

Images, files and videos may be added to a post. Images and files are uploaded and stored by B2B Campus. Videos must be hosted by YouTube or Vimeo, and may be embedded into a post.

  • To upload an image, click the Insert Image icon and browse to select the file. Supported formats are jpg, gif and png, and the maximum file size is 2Mb. Once uploaded, you can edit an image to make it a hyperlink to another web site.
  • To upload a file, click the Insert File icon and browse to select. The file types for most applications are supported and the maximum file size is 10Mb. Suspicious files may be rejected.
  • To embed a video, first use your web browser to locate the video on YouTube or Vimeo then copy the web address. Back at B2B Campus, click the Insert Video button and paste the web address.

Post Visibility Rules

The visibility of a post is set by the author at the time the post is drafted and comes in to effect when (if) the post is approved. Prior to approval the post is visible to employees of the host who view content using the review mode (see next section).

  1. Public

    Public posts are visible to all B2B Campus users.

  2. Targeted

    A targeted post is published to one or more of the host's peer groups and is visible to employees of the groups' members.

  3. Private

    A private post is a type of cross-post and is visible to employees of the host and originator only.

There are two important exceptions to these visibility rules, as follows:

  • Employees of a business may view all posts which are hosted by, or originated by, that business; and
  • A user may view all posts authored by him- or her-self, (even if the user is no longer employed by the originator).

Finally, note that permissions are 'additive'. In other words, if a user is an employee of multiple businesses and only one of these has access to a particular post, the user does have access to the post.

When a post is deleted it is no longer visible to any user, including the post author.

Review and Authorise Posts

The status of all newly created posts is draft. An administrator for the post host may then either approve or decline the post. An approved post shows on the host's workspace until it automatically expires or an administrator chooses to retire it. All posts must eventually be deleted.

A post may be deleted at any time by an administrator of the host, an administrator of the originator, or by the post author. The Campus itself will eventually delete content that has either expired or been retired.

The status of a post may be updated by accessing one of three content views in review mode, as follows.

  1. Workspace View (Review Mode)

    An administrator for each business should regularly view its workspace in review mode to approve, decline, retire and delete posts. The review mode is accessed from the employer profile. It is available to all employees but changes can be made by administrators only.

  2. Originator View (Review Mode)

    From time to time an administrator for a business should view all content originated by the business - in review mode - to remove that which is no longer relevant. The originator review is also accessed from the employer profile. Again, it is available to all employees however only administrators can make changes.

  3. Author View (Review Mode)

    From time to time a user may view all posts authored by him- or her-self and delete those which are no longer relevant. This review mode is accessed from the user's own profile.

Workspace Limitations

The number of posts which may be active on a workspace at any one time is limited according to the workspace owner's subscription. Upon registration, all businesses are automatically provided with a Standard workspace free of charge. For many businesses, particularly small- and medium-sized, this is sufficient for ongoing use. Large businesses, or those which are posting more frequently, may opt to upgrade.

While the number of active posts is limited, there are no such limitations on posts of other statuses.

Public Profiles and Information

Key details of each business and user are available to all B2B Campus users via public profiles. They are designed to help users quickly ascertain the identity of the other users and businesses they are engaging with. Additional information about each business is available in its Connections Info.

The public profile of a user is available by clicking on the user's photo wherever it appears, for example in the author view. Where no image is available, click on the image placeholder instead. A user's public profile includes such information as the domain name of the user's validated email address, the user's current country, and details of each current role.

The public profile of a business is available by clicking on the logo of the business wherever it appears, for example in the workspace view. Where no logo is available, click the logo placeholder instead. A business' public profile includes such information as the domain name of the business' validated email address, the name of the user who 'owns' the business account, the date of commencement, and address details.

Public Profiles Vs. Non-Public Profiles

Public profiles should not be confused with their more detailed non-public counterparts, the user profile and employer profile. The user profile is the user's view of their own details, and is available only to him- or her-self. An employer profile is a view of the employer's details which is available only to its employees.

The Connections Info of a business is available to all B2B Campus users and may be accessed from its public profile. It includes the names of all businesses that it follows, all businesses that it is followed by, and all employees. It does not include the level of detail which is available to employees of the business itself (via the Employer Profile). For example, it does not indicate which peer groups a follower belongs to.

Employee Connections

An employee connection is established between a user and a business and may be initiated by either party.

Initiated by the employer:

  • In the case where the employee has an existing B2B Campus account, the business may invite the existing user by selecting Invite Employee from the user's public profile.
  • In the case where the employee does not have an existing B2B Campus account, the business may invite the new user using their email address. An administrator initiates this from the employer profile.

Initiated by the user:

  • Provided that the business has an existing B2B Campus account, an existing user may send a notification to the business by selecting notify from the employer's public profile.

A number of registration scenarios may also result in an employee connection.

  • When a user and business are registered together (ie. Registration Option A), the newly created user is the owner of the business and its initial employee.
  • When a new user registers as an employee of a business (ie. Registration Option B), a notification is sent to the business upon validation of the new user account.
  • When an existing user creates a new business (from their user profile), the user becomes the owner of the business and its initial employee.

B2B Connections (Following)

A business may follow any other business without restriction. At the time of the connection however, only public posts from the followed workspace are visible. These appear in the newsfeed of each of the follower's employees.

If the followed business adds its new follower to one or more peer groups, posts which are published to those groups now become visible to the follower. Additionally, the followed business may grant the follower access to cross-post to one or more particular peer groups. (Note that any such posts must be approved by the host before they are visible to other followers in the group).

Peer Group Names Are Visible to Cross-Posters

Cross-posting to peer groups should be granted only where there is mutual trust between two businesses.

The names of a business' peer groups are generally not known to followers. In the case where a follower is granted permission to post to a group however, the name of that group is visible to the follower. This is necessary in order that the follower knows which 'segment' of the host's audience they may communicate with.

Although the name of the group becomes visible to the follower, group members do not. The follower must therefore trust that the name of the group accurately reflects its membership.

When creating peer groups it should be a matter of policy for business administrators to choose names which are accurate, precise and inoffensive, without revealing too much about the inner workings of your business.

A user who is an administrator for their employer can follow a business by viewing its public profile and clicking Follow. A user who is not an administrator can view the public profile and click Recommend.

Employer Profile

If you have one or more employers, the employer menu appears (top right).

All employees can view the employer's full profile and peer groups, the employer's followers and who the employer is following, outstanding recommendations, current employees, and outstanding invitations and notifications. Administrators for the employer can use the menu options to manage the employer's profile, peer groups, b2b connections, and employees.

User Profile

Access your full user profile from the user menu (top right). Use it to edit your profile, upload a profile photo, respond to employer invitations, and access the Author Review.